Chrysler Ranked in Adweek's Top Ten For 2011

 

Chrysler's Super Bowl commercial made the list (YouTube).

Do you talk to your friends and family when an ad comes on TV? "That was great!" or, "That ad sucks." How about, "If I see that ad one more time, I'm going to kick in the TV screen."

This time of year is a real challenge to ad haters and those who don't have digital video recorders to help skip through the commercials. Holiday shopping advertisements are running ad nauseum.

Trade publication Adweek has named its top ten ads of 2011, and its editors say even they were surprised that three car ads from the last eleven months were among their top 10.




"Born of Fire," broke all the rules of advertising, and especially Super Bowl advertising when it aired last February to the biggest TV audience of the year.

The ad, which scored 3rd on Adweek's list, is two minutes long, and tries to make the point that Detroit, perhaps the most derided city in American culture today, is where the best automotive hardware comes from. The tagline that Chrysler introduced in this ad: "Imported from Detroit."

The ad was also notable for having hip-hop icon Eminem appear in the ad, and for using his "Lose Yourself" song. The ad was a hot with most critics, and was the most talked about ad of the game for weeks.

Chrysler brand sales are up overall this year. It's always hard to tie the effectiveness of an ad idea to sales.

The ad, by Portland, Oregon-based agency Wieden & Kennedy, has around 15 million Youtube views.