The Chrysler National Dealer Council would like to make a statement in our support of the “Halftime in America” Super Bowl ad run by our manufacturer Chrysler Group LLC on behalf of our over 2300 franchised Dealers.This ad was simply a recount of the achievement of Chrysler, and its dealers who sacrificed and drove to take this American icon from depths during the national economic downturn to the success we have accomplished to date. Further, it highlights our collective resolve to continue to drive to make Chrysler the greatest car company in the world, going forward in what will be our “second half”.
Moreover, it was designed to relate to those still suffering the effects of the recession, that they may be buoyed by our example and they may find the courage to endure through to similar success going forward.
We stand unified with Chrysler in our collaborative drive to continue to create and retail great cars and trucks and to give our clients a world class sales experience on our showroom floor.
We have no doubt that this ad had no political agenda of any kind but rather a statement of fact and hope for the future for all of us and America.
The Chrysler National Dealer Council
David Kelleher
President NDC
Phone 610-358-5300 X-1000
Source: Chrysler Blog
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