Heinz ‘Car-Friendly’ Ketchup Packet

Getting a quick bite in the car used to mean going condiment-free or wrestling with a foil packet as likely to squirt ketchup on your lap as on your French fries. Heinz has a solution with its “car-friendly” packet.

The sauce-maker’s been pitching the Heinz Dip & Squeeze package as the only way to eat in the car without getting so much ketchup on your hands it looks like you’ve killed a toll booth operator. The trick is its ability to open wide for dipping or tear neatly for squeezing.

Modeled after the iconic Heinz 57 bottle, the packaging is both familiar and novel. Compared to the often squished and deformed foil alternative, the design is a revelation. The new packet is avaliable at Chick-Fil-A  in Greenville NC and will be heading to a Wendys near you soon.